MEET MARIA “MJ” JAVIER, FOUNDER & CEO
It started with
something to share.
Maria’s relationship with food began long before Toasty Polvo®. She completed Restaurant Management and Cake Techniques & Design at the French Culinary Institute in 2012, while building a digital strategy career across political campaigns, government, and nonprofits.
Toasty Polvo® began with holiday polvoron parcels for friends. They loved them—and wanted more. After completing Hudson Kitchen’s Food Business Bootcamp in 2025, Maria brought the brand to that year’s Summer Fancy Food Show, where Bon Appétit named Toasty Polvo® a standout snack.
Based in New Jersey, she’s growing Toasty Polvo® through hospitality, gifting, and select partnerships. Her belief: a culturally specific brand can have broad appeal while staying fully itself.
More from MJ, behind the brand: @mjflowells ↗
The Toasty Dispatch ↗
